How can we add Easter Eggs to Nigerian music?

 

Burna Boy 

It’s Easter again. That time of the year when the Christian religion and its symbolism provides Nigeria with a faith-based holiday.

Everybody loves the holiday, and would welcome with open arms, the prospect of missing work for two days, kicking out your legs, stretching your spine, and just chilling at home with a glass of wine. Or a bottle of Alomo mixed with Coke.

But while we may think that we have it all planned out, and our holiday would smoothen itself out, there’s always something extra that would light up your day. Yes you have family running around, and engaging you. There’s love in the air, laughter at every moment, banter and hugs waiting for you in corners, and food beautifying your stomach.

Easter season is a time to take your foot off the hustle and just appreciate life for its little moments.

Diplo and Burna Boy in Lagos play Diplo and Burna Boy in Lagos

(Twitter)

Lately I have seen some people try to bring up the word Easter Eggs in the music industry. But it’s nonexistent working for us.

An Easter egg is an intentional inside joke, a hidden message, or a secret feature of an interactive work (often, a computer program, video game or DVD menu screen). The name is used to evoke the idea of a traditional Easter egg hunt. The term was coined to describe a hidden message in the Atari video game Adventure that led Atari to encourage further hidden messages in later games, treating them as Easter eggs for players to find.

In Nigeria, we have never had that. A most notable Easter egg in recent pop culture is eclectic US artist, Donald Glover. The man hid the artwork for his forthcoming album, “Awaken My Love,” in his TV show Atlanta.

We can use this too in Nigeria. It represents some sort of ‘next level’ for us all.

Easter Eggs require a different level of understanding and intention by the artist. It involves taking and demanding an intellectual leap from the fans. It involves a laid-out marketing plan and future activation from the fans.

Krisbeatz on stage with Davido and Tekno. play Krisbeatz on stage with Davido and Tekno.

(Press)

Maybe an artist drops a clue to his next album in the video of his lead single, and maybe runs a competition to discover who has been really paying attention to the details of the visual, and rewards them. That’s a strong promotional tool to activate.

To do this will involve extensive thinking and planning. Then we have to be concerned with execution on a great scale, involving digital and social media marketing. The budget would have to be great to properly generate the best traction and involvement by fans across the continent.

That way, we get the first Nigerian Easter Egg properly celebrated and executed. Let’s pray someone uses this article. You’re welcome.

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